Shesmalificent

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hey sis, pull up a chair

Chaos-tested advice for women building their own thing.

I’m Malificent: startup operator, freelancer and your neighborhood big sis. I learned most of this the fast, messy way so you don’t have to.

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Malificent walking down a Paris street in a cream corset top and pinstripe trousers
hi, it’s me

Get the Big Sis Letters

Honest emails about startup life, landing clients and getting your money right. The stuff I’d tell you over sushi. Unsubscribe anytime.

Where are you right now?

I want freelance clients

Profiles, proposals and pricing, plus how to stop underselling yourself on platforms like Upwork.

Freelancing posts

I’m in the startup trenches

Operations, equity, burnout and the stuff nobody mentions in the interview, whether you’re founding one or working at one.

Startup posts

I need my money right

Budgets that survive irregular income, taxes when you’re self-employed and taming the shopping habit.

Money posts
Malificent sitting on a railing on a Tokyo street with a canvas tote bag
the big sis herself

the short version

Hi, I’m Malificent.

I spent years inside startups, where the job description is basically “figure it out.” It taught me to adapt fast, and it also burned me out on W-2 life.

So I went freelance. Now I help early-stage startups get their operations in order, and I coach women who want to build a freelance career without the guesswork. This blog is where I share what’s working, what isn’t, and what I wish someone had told me sooner.

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for founders

Startup operations

You’re drowning in the day-to-day and everything lives in somebody’s head. I set up the systems, processes and tools that let a small team move fast without breaking everything.

for future freelancers

Freelance coaching

You have skills and want clients who pay for them. Together we’ll build your profile, your pitch and your pricing so you can earn on your own terms.

Fresh from the blog

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